Who’s doing it?
Real Betis, an early adopter of ambitious sustainability strategy, asked their fans to make better, more sustainable transport decisions for a recent match.
This delivered some amazing results.
What are they doing?
For Real Betis’ ‘Match for Sustainability’, the club asked their fans to ditch their cars and instead travel to the match via public or active transport.
Simple adoption of travel by foot, bus, bike and e-scooter removed 911 tonnes of Co2 from the matchday carbon footprint.
That’s the equivalent of the emissions from 500 private cars over a full year!
To give credit to the club, they are regular innovators around sustainability.
Real Betis’ ‘Forever Green‘ is an open platform designed to use the club’s audience to promote and fast-track new sustainability solutions and technologies.
A compelling initiative in itself, ‘Forever Green’ also gives the club a genuine and compelling platform to engage new fans, new technologies and new brands.
Why is it important?
There’s a playbook here for other clubs, leagues and events.
- Organisations can influence significant and positive behaviour change amongst fans.
- This behaviour change can have massive and immediate impact.
- Sustainability, innovation and commerciality go hand-in-hand.
To learn more about developing sustainability initiatives for sports organisations, contact firstname.lastname@example.org.