Brands backing sustainability and sport – Pinergy

Pinergy and Sustainable Sport in ireland Impact 3 Zero

Who’s doing it? Pinergy, Ireland’s leading authority on smart energy technology, is using Irish sport to advance its message around sustainability.  We spoke with David Slattery, Pinergy’s Head of Marketing, to understand why this makes perfect sense for the brand. What are they doing? Growing in terms of market position, Pinergy’s sponsorship activities centre around […]

Sebastian Vettel: F1 going under water

Sebastian Vettel CLimate Change Sustaiability in Motorsport and F1

Who’s doing it? Aston Martin F1 Driver and former World Champion, Sebastian Vettel, raised a few eyebrows at this past weekend’s Miami Grand Prix with his ‘Miami 2060 – 1st Grand Prix Under Water’ helmet. What are they doing? New helmet? Big deal, eh? Well it is a big deal when a Formula 1 driver […]

Southampton FC: The Greener Game

Southampton FC Greener Game Sustainability Agency Impact 3 Zero

Who’s doing it? Premier League club Southampton FC is bringing its sustainability strategy to life before this weekend’s home match with fifth-placed Arsenal. What are they doing? As part of its ‘Halo Effect’ plan of action, the #greenergame and its pre-match activity will engage supporters in the club’s environmental efforts.  The club is aiming to […]

Worcester Warriors: #converttozero


Who’s doing it? English Premiership club Worcester Warriors, is showing professional rugby union clubs how to help tackle our climate crisis. What are they doing? In the style of Premier League football’s ‘Game-Zero’, Warriors’ match with Saracens on Saturday 30 April will be elite rugby’s first net zero match.  Building on its extensive social and […]

The Long Run: Athletes Forum

The Long Run Athlete Sustainability Impact 3 Zero Sustainability sports agency

Who’s doing it? On the evening of Tuesday 5 April, Impact 3 Zero is meeting with Irish elite athletes interested in sustainability. What’s happening? ‘The Long Run’ is a brand new athlete forum, aimed at identifying the challenges and opportunities presented by sustainability and sport in Ireland. The initiative will launch with an online working […]

Renewable Energy – Time for sport to commit?

As Europe scrambles to reduce its reliance on Russia’s oil and gas, the EU is pressing for a speedier transition to sustainable sources of energy. Last week’s Commission proposal focused on fast tracking renewable energy projects, with particular emphasis on rooftop solar power (this could meet an estimated 25% of the bloc’s electricity needs). Sport […]

The Three Big Questions

  Almost every client, almost every time. These are the three questions being asked by people who want to start talking about sustainability in their sports organisations. 1. “What does ‘sustainability’ actually mean?” Easy. The primary confusion tends to centre upon the short-hand understanding that sustainability = environmental action.  While the concept of sustainability appears […]

Aviva: A National Stadium to be proud of

Aviva Stadium Sustainabnility Case Study Impact 3 Zero Sustainability in Sport agency

Who’s doing it? Dublin’s Aviva Stadium is shaping as a world leader in its approach to sustainability. What are they doing? As the only stadium in the world located in a biosphere, the venue has clear responsibilities to its surroundings and community. Key elements Since opening in 2010, there has been a focus on building […]

Eco Park: The future of football stadia?

Forest green rovers eco park impact 3 zero sustainabiulity and sport in ireland

Who’s doing it? Forest Green Rovers, the ‘world’s greenest football club’ and leaders of England’s League Two, has unveiled the latest stage of its sustainability-driven vision. What are they doing? Working with Ecotricity, its groundbreaking ‘Eco Park’ development will house the club’s new home, next to the M5 motorway in Gloucestershire. The latest plan, submitted […]

Munster Rugby: Leading the pack


Who’s doing it? Munster Rugby is taking a leading position around environmental sustainability. We spoke with Philip Quinn, Munster Rugby COO and sustainability lead, about how the club is doing it. What are they doing? As one of over 270 signatories to the UN’s Sport for Climate Action framework, Munster Rugby is the only rugby […]