Case Study

FAI & SSE: A Greener shade of football

Who’s doing it?

The Football Association of Ireland (FAI) and sponsor SSE Airtricity (SSE) have announced an unprecedented initiative, aimed at improving the environmental footprint of Irish football.

As part, sustainability accreditation experts GreenCode will audit all League of Ireland Premier Division and First Division, and Women’s National League clubs.

What are they doing?

Greencode will help each club audit, measure and drive their environmental initiatives towards full accreditation.

These environmental standards cover areas including water, waste, energy, procurement and biodiversity.

Together, the parties aim to build one of the most environmentally sustainable football leagues in the world.

Why is this important?

As the first green programme of this scale launched in Irish football, this develops SSE’s pilot ‘Common Goal’ work with Irish clubs in 2021.

SSE’s commitment and positioning are especially significant; with the brand noting that “helping clubs across the leagues improve their sustainability footprint is a huge opportunity.”

Crucially, the initiative makes sense commercially. 

Greencode’s perspective is unequivocal. “The clubs and organisations that have started on this journey are reducing costs and attracting additional revenue.”

Want to know more?

You can find out more about this groundbreaking programme right here.

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