Case Study

Southampton FC: The Halo Effect

Who’s doing it?

Southampton FC launched the ‘The Halo Effect’ in January 2021 – the club’s first integrated sustainability strategy.

What are they doing?

By ‘Playing the Right Way for a Better Tomorrow’, a sustainable future is being pursued for the club, its fans and community.

Key aspirations are listed under four core areas:

  • ‘Environmental’- Target of carbon neutrality by 2030.
  • ‘Corporate’ – Good governance and safety/ethics/equality/diversity.
  • ‘Social’ – Full support for the city and surrounding region.
  • ‘Fan’ – Open, fair, equal and loyal treatment of fans, in enjoyable surroundings.

The ‘Home Grown Scheme’ initiative is an example of this holistic approach; linking the club’s unavoidable carbon offsets with its academy squad development.

For every academy graduate making their first team debut, the club will plant 250 trees. In 2020/21, five players did so, leading to 1,250 trees being planted locally in Southampton.

Why is it important?

Through this approach of ‘integrated sustainability’, Southampton FC’s social and community impacts can be maximised and its environmental footprint reduced.

On the back of these commitments, the club also became a founding signatory of Southampton’s ‘Green City Charter’ – pledging to support the city’s goal of carbon neutrality by 2030.

Want to know more?

To learn more about how your club can embed sustainability at the heart of its strategy, get in touch with us at

Saints launch The Halo Effect

Introducing The Halo Effect 😇 Southampton FC's new sustainability strategy launches today alongside the Home Grown Initiative, with 250 trees being planted for every Academy player that makes their First Team debut. Playing the right way today, for a better tomorrow:

Posted by Southampton FC on Monday, January 25, 2021
Southampton FC Haloe Effect Sustainability in Sport Impact 3 Zero