Case Study

The Irish Open: Sustainability on the Horizon

Who did it?

Golf’s DP World Tour showcased two key environmental and social sustainability initiatives at last week’s Irish Open. 

What did they do?

As part of its response to the climate crisis, the tour’s ‘GreenDrive’ campaign visited Ireland for the first time.

This was accompanied by the G4D Tour‘s Irish Open, where Europe’s best golfers with a disability competed in the tour’s first Irish-hosted event.

What were the main objectives?

To help deliver upon European golf’s environmental responsibilities, these were just some of the core elements at Mount Juliet:

  • Public & active travel – Promoting bus, cycling and ‘Walk/Park and Ride’ options.
  • Procurement & employment – Local recruitment, suppliers, and seasonal foods.
  • Zero waste – Effective waste management – minimum to landfill.
  • Biodiversity – Support for Mount Juliet’s protected wildlife areas.
  • Free water – Refill stations across site.
  • Emissions measurement – Multiple data collections to help evaluate and reduce the footprint of future Irish Opens.

The G4D Tour’s Irish Open was the third of seven events on the road to November’s G4D Grand Finale in Dubai.

Now aligned with DP World Tour events, the G4D field plays the same course during tournament week.

Why were these important?

Both initiatives showed how environmental  and social sustainability should sit at the heart of Irish sporting events.

With growing fan, partner and funder expectations, more will be compelled to follow this opportunity-laden approach.

Want to know more?

You can find out about DP World Tour’s Green Drive and the G4D Tour by visiting here.

If you’re keen to make your own start around sustainability, get in touch with us at