Almost every client, almost every time.
These are the three questions being asked by people who want to start talking about sustainability in their sports organisations.
1. “What does ‘sustainability’ actually mean?”
Easy. The primary confusion tends to centre upon the short-hand understanding that sustainability = environmental action.
While the concept of sustainability appears most often in connection with the climate crisis, the term covers more than just minimising environmental harm.
It also extends to maximising social and community benefits through sport.
The definition we most often refer to is:
“An enduring balanced approach to economic activity, environmental responsibility and social progress.”
Maybe an easier way to think about it is in terms of ‘health’.
Therefore, through pursuing sustainability, we can ensure;
– The long term health of people and communities (social)
– The long term health of our economic supply chains (economic)
– The long term health of the planet (environment)
2. “How do I get everyone on board with the idea of sustainability?”
Another easy one. The answer is education.
Get the right people in the room and make sure they have a basic understanding of the breadth of sustainability.
Once people appreciate this, they can grasp the opportunities for sustainable development across their organisation.
It’s important to remember that sustainability is not a science. Although some basic principles apply, there is no ‘one size fits all’ solution.
That’s why we always talk with our clients about developing solutions for their people, by their people.
Educate and engage your people, and the right sustainability strategy will follow.
3. “How much is this going to cost?”
Not as much as you think.
Yes, large capital investments and technology can be costly.
But the big opportunity for sustainability and sport (as highlighted by the UN) is sport’s unique ability to influence the behaviour of large groups of people.
Make education your first investment, start with the small changes you can influence in your fans and followers and build your sustainability strategy out from there.
(Your one click away from an education and engagement proposal from Impact 3 Zero)
We publish content to help people understand the opportunity for sustainability and sport, so keep an eye on our social channels and on this blog.
If you want to talk about sustainability and your sport, contact us today – firstname.lastname@example.org.