Case Study

Worcester Warriors: #converttozero

Who’s doing it?

English Premiership club Worcester Warriors, is showing professional rugby union clubs how to help tackle our climate crisis.

What are they doing?

In the style of Premier League football’s ‘Game-Zero’, Warriors’ match with Saracens on Saturday 30 April will be elite rugby’s first net zero match. 

Building on its extensive social and environmental activity, the club aims to show that a large sporting event can be run sustainably.

Carbon emissions will be reduced as far as possible, with the remainder offset responsibly.

What can fans expect?

To promote sustainability as commonsense, community focused and fan-friendly, these are just some of the day’s key actions and messages:

  • Increased club shuttle service – making it easier for fans to leave their cars at home.
  • Visiting Saracens supporters will be encouraged to travel by electric buses.
  • Only locally sourced or plant-based food options will be on sale.
  • Match day programme will go digital only – saving around 45,000 printed pages.
  • Energy around the stadium will be used as efficiently as possible (public screens etc.).

Why is this so important?

Knowledge gained from Warriors’ first #ConvertToZero match will help shape how Sixways stadium runs future events.

Crucially, this might also inspire other clubs, sports and individuals to start their own journeys around sustainability. 

As a Premiership club, we can lead change by setting an example and educating the large audience we can reach,” said Warriors sustainability lead Gené Willis.

If everyone takes away just one small idea and implements it, then collectively that’s a lot of people creating positive change for the environment!

Want to know more?

To read further about Worcester Warriors’ pioneering approach to sustainability, take a look at this recent Rugby World feature

To learn more about sustainability and sport in general, you can also get in touch with us at