Brands backing sustainability and sport – Pinergy
Who’s doing it? Pinergy, Ireland’s leading authority on smart energy technology, is using Irish sport to advance its message around sustainability. We spoke with David Slattery, Pinergy’s Head of Marketing, to understand why this makes perfect sense for the brand. What are they doing? Growing in terms of market position, Pinergy’s sponsorship activities centre around […]
Sebastian Vettel: F1 going under water
Who’s doing it? Aston Martin F1 Driver and former World Champion, Sebastian Vettel, raised a few eyebrows at this past weekend’s Miami Grand Prix with his ‘Miami 2060 – 1st Grand Prix Under Water’ helmet. What are they doing? New helmet? Big deal, eh? Well it is a big deal when a Formula 1 driver […]
Southampton FC: The Greener Game
Who’s doing it? Premier League club Southampton FC is bringing its sustainability strategy to life before this weekend’s home match with fifth-placed Arsenal. What are they doing? As part of its ‘Halo Effect’ plan of action, the #greenergame and its pre-match activity will engage supporters in the club’s environmental efforts. The club is aiming to […]
Worcester Warriors: #converttozero
Who’s doing it? English Premiership club Worcester Warriors, is showing professional rugby union clubs how to help tackle our climate crisis. What are they doing? In the style of Premier League football’s ‘Game-Zero’, Warriors’ match with Saracens on Saturday 30 April will be elite rugby’s first net zero match. Building on its extensive social and […]
Renewable Energy – Time for sport to commit?
As Europe scrambles to reduce its reliance on Russia’s oil and gas, the EU is pressing for a speedier transition to sustainable sources of energy. Last week’s Commission proposal focused on fast tracking renewable energy projects, with particular emphasis on rooftop solar power (this could meet an estimated 25% of the bloc’s electricity needs). Sport […]
Aviva: A National Stadium to be proud of
Who’s doing it? Dublin’s Aviva Stadium is shaping as a world leader in its approach to sustainability. What are they doing? As the only stadium in the world located in a biosphere, the venue has clear responsibilities to its surroundings and community. Key elements Since opening in 2010, there has been a focus on building […]
Eco Park: The future of football stadia?
Who’s doing it? Forest Green Rovers, the ‘world’s greenest football club’ and leaders of England’s League Two, has unveiled the latest stage of its sustainability-driven vision. What are they doing? Working with Ecotricity, its groundbreaking ‘Eco Park’ development will house the club’s new home, next to the M5 motorway in Gloucestershire. The latest plan, submitted […]
Munster Rugby: Leading the pack
Who’s doing it? Munster Rugby is taking a leading position around environmental sustainability. We spoke with Philip Quinn, Munster Rugby COO and sustainability lead, about how the club is doing it. What are they doing? As one of over 270 signatories to the UN’s Sport for Climate Action framework, Munster Rugby is the only rugby […]
Climate Action 101
We’re hoping that sustainability is on your agenda for 2022. We know it’s a broad church and can be quite overwhelming, but we all have to start somewhere. If you are beginning to think about it and plan for it, here’s an easy way to start. Let’s begin by considering your environmental responsibilities (social and […]
(Horse)Racing against Climate Change
Who’s doing it? Britain’s horseracing industry is driving to understand the impacts and risks of climate change for the sport. What are they doing? The British Horseracing Authority (BHA) is working closely with The Racing Foundation (the charity set up to administer funds from sale of the Tote) to build awareness of the challenge. Climate […]
